IBM just announced their "Open Client Offering"
IBM said on Sunday it will offer an open desktop software system for businesses that puts the cost of managing Apple or Linux computers on a more equal footing with Microsoft's Windows software, improving the economics of Windows alternatives
During this session we will review the best practices customers worldwide are using when negotiating Microsoft Enterprise Agreements. We will understand what analysts are recommending when negotiating their contracts with Microsoft, review cost savings scenarios using our knowledge and expertise on Microsoft contracts, and provide examples and comparisons of other customers who have saved money negotiating with Microsoft. This strategy has helped customers around the world save up to 50% of their Microsoft budget buying the same products from Microsoft, helping them to "free up" their IT budget to invest in mission critical or value added projects.
Dan Lyons offered a perspective in a Forbes piece, entitled "What's in a Name?"
Here's a marketing challenge: What do you do when you're trying to put a fresh look on a 20-year-old e-mail system? Well, if you're IBM, you start calling it "Open Client"; you hype it as being Linux-related; and you throw in a bunch of smack-talk about helping poor, oppressed customers throw off the yoke of Microsoft.
But maybe you really believe that IBM has changed, and that it really wants to save you money and make you free and empower you with loads of choice and help you simplify your life. In which case, this no-list-price, non-open "Open Client" installed by consultants and delivered by three vendors working at cross-purposes may be just the thing for you.
Shouldn't IBM be focusing more on its customers than trying tio save them from the predations of IBM's competitors? As Sun Microsystems slowly sank in the west, Scott McNealy spent more and more time in anti-Microsft tirades. IBM appears to be on the same tack.